Introducing

Kayleen Allen - Managing Director

A Destination Management and Marketing specialist, Kayleen has worked in the tourism industry for over 30 years.  Her experience encompasses marketing and general management in various sectors including retail travel, aviation, Regional and State tourism and has owned and operated her own consultancy business, Tourism Gems since 2010

Kayleen held the position of Director (Marketing and Product Development) for Tourism Queensland (now Tourism Events Queensland TEQ) for 10 years and was responsible for the development of numerous Destination Management and Marketing Strategies for destinations such as Gold Coast, Sunshine Coast, Whitsundays, Fraser Coast, Bundaberg, Outback and Central Queensland.  

During her time with TEQ Kayleen was privileged to have worked on several global marketing initiatives including Best Job in the World, Million Dollar Memo and the Best Expedition in the World. For six years, Kayleen was the General Manager of Marketing and Special Events for Townsville Enterprise, the official Regional Tourism Authority for North Queensland. During this time she led her team to win a the National Tourism Award for best Regional Tourism Authority in Australia. 

Aviation is another passion of Kayleen's who worked for East West Airlines in the 80's and was both Cairns Manager and later took up the position of Victorian Manager.  

As the Managing Director of Tourism Gems, Kayleen and her team have worked for individual operators, regional and state tourism authorities and government agencies both nationally and internationally.  Kayleen, currently a National Judge for the Australian Tourism Awards, has also been involved in tourism award judging from a regional and state perspective for almost 20 years.   She also is a 3rd year Mentor under the QTIC (Queensland Tourism Industry Council) Young Mentoring Programme.  Kayleen has held board positions with Gold Coast Indy, Queensland Masters Games and Mackay Tourism and holds formal credentials in Training and Assessment and is a qualified Business and Personal Success Coach.

Tara Eller - Consultant

Tara is a passionate marketer with 18 years experience in the tourism industry and a Masters in Marketing.  Tara has spent the majority of her career at Tourism Queensland (now TEQ) in the Strategic Services (Research) and Brand and Marketing departments.  She has held the position of Marketing Manager for regions including The Whitsundays, Sunshine Coast, Brisbane, Mackay, Bundaberg and Central Queensland and also held the portfolio of Brand Queensland (domestic market) with the responsibility for whole of state activity.  Tara's key responsibilities included media planning, creative development and execution and development of co-operative opportunities for the industry. Tara enjoys working with individual operators and organisations to review marketing practices, facilitate brand refreshes and develop strategic marketing plans.

Clients include:

    • Tourism Events Queensland
    • Queensland National Parks
    • Department of Tourism (State Government)
    • Enterprise Connect (Federal Government)
    • Tourism Tropical North Queensland 
    • Townsville Enterprise
    • Gladstone Area Promotion and Development Ltd  (GAPDL) 
    • Gold Coast City Council
    • Surfers Paradise Alliance
    • Cooly Rocks On (Event)
    • Queensland Tourism Industry Council
    • PNG Promotional Tourism Authority
    • East New Britain Provincial Administration  
    • GTI Tourism 
    • Brisbane Airport Corporation
    • Individuals tourism businesses throughout Australia:  Over 100 business reviews have been conducted nationally.